Expertise is paramount.
Britewerk is a cultural & entertainment strategy consulting firm specializing in guiding municipalities, non profits, venues, producers, festivals, and live event organizations through every stage of development. With deep, multi-disciplinary experience across operations, financial modeling, organizational structure, talent booking and industry strategy, Britewerk delivers clear, practical expertise that helps clients build, launch, and sustain successful ventures.
We have played a key role in the development and management of some of the country’s most highly regarded venues. Creating a successful venue requires the right balance of architectural character, location, capacity, talent programming, and operational excellence. Our team has a deep understanding of how these elements work together, providing a memorable guest experience.
Britewerk also partners with existing venues to uncover opportunities for increased success and profitability. By taking the time to understand your venue and your staff, we provide tailored guidance to help expand your customer base, deepen guest engagement, and identify new revenue streams—while reducing costs and improving operational efficiency.
We bring extensive experience in the development and execution of festivals spanning music, food, wine, art, sustainability, experiential activations, and city-wide cultural engagement. Our work blends creative vision with operational precision, delivering festivals that are both memorable for guests and successful for partners and municipalities.
From concept to execution, we have led all aspects of festival development, including artist booking, site selection, site layout, crowd flow, artist and vendor integration, and complex logistics. Our approach emphasizes thoughtful design, seamless operations, and strong collaboration with cities, waterfronts, and local stakeholders to ensure festivals enhance their surroundings while operating safely and efficiently.
We bring decades of experience creating and producing special events of all sizes, from intimate private gatherings to large-scale public productions. Our team excels at translating a client’s vision into a seamless, memorable reality through thoughtful planning and expert execution.
Whether an event is private or public, we provide end-to-end support, including securing and managing entertainment and talent, coordinating vendors, and overseeing all operational elements. With a detail-driven approach and a collaborative mindset, we ensure each event is executed smoothly, efficiently, and to the highest standard.
Who We Are
Joe Argabrite has been a leader in the live music and events industry for more than two decades. His passion for live music began at an early age while living in Denmark, where he attended the legendary Roskilde Music Festival—an experience that helped shape his career path.
After spending several years in sports marketing, Joe returned to his hometown of Louisville, Kentucky, where he co-founded Production Simple. Over the years, he has built a diverse and well-rounded career, gaining experience as a talent buyer, promoter, artist manager, production manager, consultant, and leader in business development, brand partnerships, and event and venue operations.
Throughout his career, Joe has produced thousands of live concerts and events, ranging from intimate club and theater shows to large-scale outdoor concerts, arenas, and festivals. His passion for live music and commitment to locally owned businesses led him and his partners to purchase Headliners Music Hall. The 700-capacity venue has been in operation for 25 years and has been voted Louisville’s best music venue for more than a decade.
Joe served on the National Independent Venue Association’s artist committee, where he played a role in helping secure a $16 billion federal grant supporting independent venues, promoters, artists, and cinemas nationwide. He currently serves on the board of the Independent Promoter Alliance, is a founding member of D-Tour Live and is a member of NIVA.
